Give Your Books, Magazines, or CDs a Lift to Extend Sales
(View stands at DisplayStands4You.com )

We�re all susceptible to the impulse purchase. That�s why the grocery and discount stores line the checkout lanes with goodies to catch your eye. It works - you buy more.

Put this human impulse to work in your favor by using point-of-purchase displays to put your books in direct line of sight of people with their wallets already out of their pockets. We sell guidebooks to trails for hiking, bicycling, and skiing. They�re displayed on checkout counters in bike shops, gift shops, nature centers, wineries, coffee shops, and even gas stations.

When we make a sales call we offer a free Plexiglas display stand if they buy 5 or more
books. With the stand (and some not so subtle suggestions), nine times out of ten, our books end up being displayed on the checkout counter. We tape a business card to the back of the stand, which gives the owner of the shop quick access to our reorder phone number.

Of course, some shop owners say no � their counters are too crowded already. But, the ones who say yes end up selling many more books and we make our minimal investment in the display stand back very quickly.

We also use the display stands to prominently show our books at shows, festivals, exhibits, seminars, and book signings. We�ve spent our time and money to get there. Sometimes even shelled out money for the honor of setting up our table. If we spread our books on the table and sit back as people at the festival, exhibit, or booksigning wander past, sending only a fleeting glance toward our table, we�ve lost an opportunity.

Instead, we capture that opportunity by using display stands to set our books upright at various heights. We�ve designed a captivating cover so we display it front-out to passersby and let their glance light upon the cover, inviting them over for a closer look.

Leverage your exposure at upcoming festivals, exhibits, and booksignings, or use them for point-of-purchase displays and increase your book sales.

Sue Freeman
Footprint Press, Inc.

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