– Footprint Press
has received the 2006 Tourism Legacy Award for Branding.
-- it is word and image association – a capturing of the essence of a place in
just a few words or striking images. Footprint Press (www.footprintpress.com)
and its series of guidebooks on outdoor recreation in the Finger Lakes Region
have captured the branding space for
hiking and biking. Sue and Rich Freeman left Kodak to pursue a better lifestyle
– and turned that passion for the outdoors into a series of guidebooks.
When you’re looking to direct someone to a trail for hiking or biking
in the Finger Lakes Region, these books are the resource of choice.
are also online newsletters, articles for other publications – like Rochester
Healthy Living and Nature’s Health Club and a website. It’s a
whole package – as branding should be! “It was the Finger Lakes Region’s
loss last year when Rich and Sue Freeman, authors and publishers of Footprint
Press relocated to
– or perhaps not,” said Valerie Knoblauch, President of the Finger Lakes
Visitors Connection, “we now have an advocate for our wonderful region working
from another locale.”
Tourism Signature Legacy Awards were presented by the Finger Lakes Visitors
Connection on October 30, 2006 at the
Bristol Valley Theater
. This event is held biannually to honor individuals and organizations within
who have significant achievements, made significant contributions, or have
demonstrated marketing or service excellence in the tourism industry.
There were three signature awards for this event – one for individual
achievement; one for product development; and one for tourism industry support.
A total of 15 individuals were recognized for marketing service and
excellence at the event. Winner presentations ranged from website excellence,
frontline service, behind the scenes, exemplary personalized service, and
genuine hospitality to hard work. A complete listing of winners can be found at www.VisitFingerLakes.com/partners.
Lakes Visitors Connection is the official tourism promotion agency for
, located at
25 Gorham Street
. Its mission is to create visitorship and economic vitality for
by marketing its tourism assets and positioning the area as a premier leisure
and meetings destination.